Privacy Policy

1. Who We Are

Not So Traditional ("we", "us", "our") is a digital product development agency. Our website is notsotraditional.com.

2. Data We Collect

When you use our website, we may collect the following types of data:

• Usage data — pages visited, time on site, browser type, device type, and referring URLs, collected via Google Analytics 4.
• Behaviour data — mouse movements, clicks, and scrolling patterns collected via Hotjar for UX improvement purposes.
• Contact data — your name, email address, and message content when you submit an enquiry form.

3. How We Use Your Data

• To understand how visitors use our website and improve the user experience
• To respond to enquiries and communicate about potential projects
• To analyse traffic and optimise our marketing

4. Third-Party Services

We use the following third-party services that may process your data:

• Google Analytics 4 — website analytics. Google Privacy Policy
• Hotjar — user behaviour analytics. Hotjar Privacy Policy
• Vercel — website hosting. Vercel Privacy Policy

5. Cookies

Our website uses cookies set by Google Analytics and Hotjar for analytics purposes. You can disable cookies in your browser settings at any time.

6. Data Retention

Analytics data is retained according to the default settings of Google Analytics (14 months) and Hotjar (365 days). Contact form submissions are retained only as long as necessary to respond to your enquiry.

7. Your Rights

Depending on your location, you may have rights under GDPR, POPIA, or other applicable laws, including:

• The right to access your personal data
• The right to correct inaccurate data
• The right to request deletion of your data
• The right to object to processing

To exercise any of these rights, contact us at the details below.

8. Contact

If you have questions about this privacy policy or how we handle your data, please contact us via our website at notsotraditional.com.

9. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated date.